For the sixth consecutive year, Briko® is taking part in one of the landmark events in the Italian cycling scene: the Italian Bike Festival, scheduled in Misano Adriatico (Rimini) from September 5 to 7, 2025. The booth will be dedicated to the presentation of the new Cycling 2026 collection, showcasing iconic products and the latest innovations across three areas: apparel, eyewear, and helmets. Standing out among the highlights are the pieces from the partnership with Team Bardiani Faizanè and those developed for FITRI - the Italian Triathlon Federation, a new collaboration signed this year and active until 2028. Also returning is the UpCycling project, the trade-in campaign offering bonuses of up to €30 for those who dispose of their old helmet in the Briko UpCycling Boxes.
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