Kappa® and Genoa Present the Third Kit, Continuing the Story of the Club's Jerseys
On Sunday, September 7, Kappa® and Genoa CFC unveiled the third kit for the 2025/26 season, continuing the communication strategy already adopted for the home and away kits, which had been very successful. Once again, the presentation was built around strong storytelling, not only focusing on the design of the jersey but also on the communication campaign. Titled "With Red Shorts and a Blue Shirt", the campaign and the kit directly reference the Genoa anthem, sung by fans before every match at the "Ferraris" stadium.
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